From the inception of his electric car company, Tesla, Elon Musk has emphasized innovation and quality above all else. Part of the company’s strategy is to never discount products, a policy that extends to all levels of the company. Upon hearing that some salespeople were offering promotional discounts in 2016, Musk sent an email to all Tesla employees that stated, “There can never—and I mean never—be a discount on a new car coming out of the factory in pristine condition. This is why I always pay full price when I buy a car and the same applies to my family friends, celebrities, no matter how famous or influential." Why did Musk feel the need to remind the entire company about the policy rather than just disciplining the offending salespeople?